During my three-month internship at ZEISS, I conducted extensive UX and market research on various vision centers, which informed the design of interactive booths for the 2024 International Optic Fair. These booths showcased how ZEISS’s lenses and products enhance the user’s optic experience, attracting and engaging over 70,000 visitors. This significantly boosted ZEISS’s brand recognition and reinforced its image as a leader in optical technology. This experience not only sharpened my research skills but also provided valuable insights into the intersection of user experience and brand impact.